1 I have stolen and then improved upon a definition used by Doug Reeves.
2 As legend has it, in 1954 a young Cassius Clay was introduced to boxing by Louisville police officer and boxing coach
Joe E. Martin. Martin bumped into a weeping but furious 12-year-old whose bike had just been stolen. The kid told
the officer he was going to "whup" the thief. The officer told him he better learn how to box first.
3 Desperation is a key to innovation.
4 Thirty-five years later, Manny Pacquiao—one of the most decorated boxers of all time—would use rope-a-dope
against a heavier and younger opponent Miguel Cotto. By the 9th round, Cotto was (as Forman had been several
decades earlier) so exhausted from his ineffective punching of Pacquiao against the ropes that he landed only 32
punches to Pacquiao’s 250 in the next four rounds. The fight ended with Pacquiao winning by a TKO in the 12th. The
referee called the fight because Cotto was, according to one radio broadcaster, ‘being mutilated,’ by Pacquiao.
5 Published in the Harvard Business Review,
6 Brainstorming is dead
7 Why devil’s advocates are bad
8 This is a noun that means ‘the conversion of each of two things into the other.’ The best example is Ice into Water
into Gas into Water into Ice.
9 Dickens’ phrase used to express disgust.
10 From dictionary.com
11 I thought about putting the definition of ‘extraordinary’ in a footnote, but it was just too good, too relevant, and
to persuasive. So, I left it in the text.
12 Originally appeared in Zocalo Public Square and the New America Foundation’s Weekly Wonk.
13 By the way, the hack was perpetrated to allow the hacker (our valedictorian) to download apps to help him with
his math homework.
14 David Tully (the Superintendent of Escola Graduada, in Sao Paulo, Brazil) passed away, from cancer, in 2004. I
dedicate this chapter to David and the Dream Team he helped us create, at Graded, during the last few years of his
15 Jim Collins’ Good to Great.
16 I want to apologize for throwing yet another Steve Jobs anecdote at you. I really tried to avoid any reference to
him. But, when talking and thinking about innovation and leadership, it’s just so hard not to let him sneak in! But, I
promise this is the last one. This story is an adapted quote from Andy Hertzfeld’s A Rich Neighbor Named Xerox
17 Actually I am pretty sure this is a Steve Jobs quote.
18 For those of you who doubt this: the noun ‘leader’ comes from (or is derived—born—from) the verb ‘to lead.’
Thus, my belief that ‘a leader exists to lead.’ And if a leader is moving an organization from point-a to another point-a…well, that’s not really leading, is it. That’s managing the status quo. Leading inherently means
19 BTW: Who are the ‘customers’ when talking about schools?