Business Plan: Creating a social enterprise - After the case studies, participants have some background
knowledge to move forward with creating their own social enterprise in cross-school teams.
Which social cause do you feel strongly about?
What is your target audience going to look like?
How will you measure and evaluate your impact?
Marketing Plan: Pitching your social enterprise - Creating a social enterprise with impact is the foundation.
But how are you going to pitch the idea to others? This skill is critical. The driving questions are:
What is your social impact? Is your vision and social impact aligned?
Who is your audience?
What message are you trying to convey?
It’s important to keep in mind that participants are exposed to the content through the design thinking
process. This process provides room for dreaming new innovative ideas that may not have been thought
of before. It’s also a unique design process that is applicable to other areas of education.
3. Expert Mentors: While the student leaders would have immersed themselves into social
entrepreneurship and have some knowledge on this topic during the Summit, inviting expert mentors
provides experience, perspective, and inspiration. These expert mentors can be social entrepreneurs
in your country, city, or community. Invite these mentors to talk about their experiences in founding,
co-founding, or running their social enterprise brings alive the concepts participants are learning
about. An example from our GSES is Rikin Gandhi, founder of Digital Green: a not-for-profit platform
for farmers to increase community engagement through sharing videos and information of their best
practices within their communities. Mentors like Rikin leave a lasting impact on participants because
they embody all the elements of a change-maker. This sort of impact is crucial for participants to
understand the motivation behind founding or working in an organization with social impact as their
Note: The Pitch - The audience for the pitches that take place on the last day should be the expert mentors.
This is because they have seen the process the participants have gone through and understand the
elements necessary for a successful social enterprise.
GSES is all about personalizing the learning experience to the needs of the participants and it is about the
student leaders leading it. If the student leaders chosen are motivated by the mission of empowering
others with a social entrepreneurial mindset, then the participants can take back to their community more
than just a business plan. They can take back an idea to create change and an approach to start something
Are you ready to start something that matters? If you would like more information about our experiences,
please contact us at firstname.lastname@example.org